Kampgrounds of America
Kampgrounds of America (KOA) is a franchise chain of nearly 470 campgrounds throughout North America based in Billings, Montana, USA. The current CEO of Kampgrounds of America Inc. is James D. Rogers. The COO is Pat Hittmeier. [1]
History
KOA was founded in 1962. Billings, Montana businessman Dave Drum got the idea to start the campgrounds while walking his property along the Yellowstone River and seeing travellers heading to the Seattle World's Fair. Drum got the idea to start a lodging business and constructed a campground on his land that offered hot showers, restrooms, a small store and a patch of grass.
The campground was quickly successful. Drum visited the campground nearly every night, talking to campers about their desires. From their conversations, Drum got the idea to expand his concept nationwide.
By the summer of 1963, Drum had two partners and the goal of creating a system of campgrounds throughout North America. The yellow logo was created and Drum and his partners started selling franchises.
By the end of the 1969 camping season, KOA had 262 campgrounds in operation across the U.S. By 1972—10 years after KOA's creation—KOA had 600 franchise campgrounds.
The Arab oil embargoes of 1973 and 1978 caused the collapse of many travel-oriented businesses. KOA, however, survived the troubles, which they credit to the strength of its system. By 1982, the KOA franchises had increased to nearly 900 campgrounds across North America.
In the 1978 movie Every Which Way But Loose, Philo, Orville, Echo, and Clyde stay at a KOA Kampground in one scene.
In Bob Wood's 1988 best selling Dodger Dogs to Fenway Franks he wrote of often staying at KOAs during his travels to every Major League Baseball stadium in one summer.
Today, KOA annually inspects each campground with a 600-point inspection, which it claims is the most stringent in the business. In 2010 KOA campgrounds number over 470, according to their corporate website.
References
External links
Categories: Franchises | Companies based in Montana | Billings, Montana | Camping in the United States | Companies established in 1962
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