KVLY (FM)
KVLY (107.9 FM) is a radio station broadcasting a Hot Adult Contemporary/CHR format.[1] Licensed to Edinburg, Texas, USA, the station serves the Rio Grande Valley area. The station is currently owned by Entravision Holdings, LLC.[2]
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History
KVLY was originally radio station KESI, licensed to Edinburg and owned by Lloyd Hawkins. He also owned KURV 710 AM, but after a fire destroyed the building both stations were housed in, Hawkins sold KESI, an "Easy Listening" format using an automation system and the Bonneville Beautiful Music format to Henry B. Tippie. Tippie purchased the old Yazoo lawn mower sales and service building and renovated the building using the plans of Chief Engineer, Mike Hales, who also designed the studios of KURV after the fire. Tippie then purchased radio station KRIO in McAllen and also KNCN, C101, in Corpus Christi, Texas.
Format
Initially, KVLY used to be a traditional Soft Adult Contemporary radio station, playing well-known hits dating back to the 1960s, even including a nightly "love songs" program. However, in recent years, KVLY began playing more contemporary hit radio (TOP40)
Then in 2008, KVLY cancelled "Love Songs" (which by then aired on Sunday-Thursday nights) in favor of more upbeat music and the new "Top 8 at 8:00". The station now uses the weeknights for the five-hour nationally syndicated Billy Bush radio show.
Today, KVLY-FM is classified as a Hot Adult Contemporary radio station with a target audience of Adults 18-49.
On August 31, 2009 KVLY-FM moved the Billy Bush show to 10pm in favor of a new local love songs program titled "Heartbeats", airing from 7-10pm (Monday-Friday nights)
Branding names
KVLY's branding name was Mix 107.9 KVLY, but in March 2009 they changed the branding name to 107.9 Mix FM.
Slogans
KVLY's slogan was "The Most Hit Music", but in January 2009 the slogan was changed to "The Valley's #1 Hit Music Station". And changed once again in August 2009 to "Today's Modern Music".
Logos
A new logo for 107.9 Mix FM was introduced in March 2010. However the former logo is still used in the station's website.
The former logo was used from 2005 until March, 2010 however this former logo is still used in the station's websiteReferences
- ^ "KVLY Facility Record". United States Federal Communications Commission, audio division. http://www.fcc.gov/fcc-bin/fmq?call=KVLY.
- ^ "Station Information Profile". Arbitron. http://www.arbitron.com.
External links
- Query the FCC's FM station database for KVLY
- Radio-Locator information on KVLY
- Query Arbitron's FM station database for KVLY
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Categories: Radio stations in Texas | Hot adult contemporary radio stations in the United States | Edinburg, Texas
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