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Fahrvergnügen

Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]

That German term means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."

References

  1. ^ Warhola, Debbie (23 August 1991). "FAHRVERGNUGEN / Volkswagen's concept strategy". Colorado Springs Gazette: pp. G1. http://pqasb.pqarchiver.com/gazette/access/246672631.html?dids=246672631:246672631&FMT=ABS&FMTS=ABS:FT&type=current&date=Aug+23%2C+1991&author=Stories+by+Debbie+Warhola&pub=Colorado+Springs+Gazette&desc=FAHRVERGNUGEN+%2F+Volkswagen%27s+concept+strategy&pqatl=google. Retrieved 28 February 2010.
Look up fahrvergnügen in Wiktionary, the free dictionary.

See also

This advertising-related article is a stub. You can help Wikipedia by expanding it. v • d •
v • d • Volkswagen Passenger Cars — a marque of the Volkswagen Group
Volkswagen Group marques & companies Volkswagen Passenger Cars • Audi • quattro GmbH • SEAT • Škoda • Lamborghini • Bentley • Bugatti • Volkswagen Commercial Vehicles • Scania
see also list of Volkswagen Group factories • list of Volkswagen Group platforms • list of Volkswagen Group petrol engines • list of Volkswagen Group diesel engines • discontinued petrol engines • discontinued diesel engines • North American engines • Volkswagen air cooled engine • Wasserboxer • G-Lader • G40 / G60 • 4motion
current Volkswagen passenger car range Citi Golf • Derby • Eos • Fox (Lupo)/CrossFox/Suran (SpaceFox/SportVan) • Gol (Pointer)/Parati/Saveiro • Golf Mk5 Variant • Golf Mk6 (Rabbit)/GTI/Golf Plus/CrossGolf • Jetta (Bora/Sagitar/Vento) • Lavida • New Beetle • Passat (Magotan) • Santana (2000/3000) • Passat CC • Phaeton • Polo/CrossPolo • Polo GTI • Routan • Scirocco • Sharan • Tiguan • Touareg • Touran
discontinued aircooled VW models 181 (Kurierwagen/Trekker/Thing/Safari) • 411/412 (Type 4) • 1500/1600 (Type 3) • Beetle (Type 1) • Brasilia • Country Buggy (Sakbayan) • Hebmüller Cabriolet • Karmann Ghia • Kommandeurwagen • Kübelwagen • Schwimmwagen • SP2 • Type 18A • VW-Porsche 914
discontinued watercooled VW models Apollo • Corrado • Golf Cabriolet • Golf (Rabbit) Mk1-Mk5 • Iltis • K70 • Lupo • Pointer/Logus • Polo Playa • Polo GT G40
Volkswagen concept vehicles 1-Litre Concept • up! series • GX3 • Iroc • EcoRacer • Concept A • Concept R • New Beetle Ragster • EDAG Biwak (New Beetle estate) • Microbus Concept • W12/Nardo • Stanley • Concept BlueSport
future Volkswagen cars New Small Family • New Midsize Sedan
VW-based kit-cars / campervans / racing cars Herbie • Formula Vee • Baja Bug • Meyers Manx • EMPI Imp • Westfalia Campervans
Related articles: Deutsche Arbeitsfront • Fahrvergnügen • A marque of the Volkswagen Group • Transparent Factory

Categories: Advertising stubs | Advertising slogans | German words and phrases | Volkswagen

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